5 Key phases of SEO
I am sure if you are reading this blog, you know the meaning of SEO. As you know, SEO is a process of improving your website’s search rankings on Google search engine and increasing your brand’s online visibility.
We at Continuum have crafted these five key phases of Search Engine Optimization to make it simpler for you to draft your next SEO strategy.
#1. SEO Audit:
knowing where you are is crucial to getting to where you need to go. We perform a technical audit to understand what is keeping you from ranking higher in the search engines.
#2. Keyword Research:
A good keyword option is the key difference between success and failure in SEO. We choose keywords that are searched frequently but have little competition.
#3. Onsite Optimization:
Change Existing Pages — once we have the list of set keywords, we make changes to your existing content in line with SEO objectives.
#4. Check Technical SEO Aspects :
Google checks your website not just for the words users see, it is also looking for meta data. Metadata is a series of micro-communications between your site and search engines. We make sure google is seeing the right meta data on your website.
#5. Offsite Optimization:
5a. Link Building — It is important to get links to your website. Links to your website serve like a vote — which are synonymous to your business authenticity. This is an ongoing strategy.
5b. Citation Building — List/Optimize online directories and citations.
5c. Content Strategy — Creating engaging, compelling content and consistency are the key to a successful content strategy.
#6. Ongoing & Advanced SEO:
SEO is a long-term process. It takes time to build authority and authenticity of a website. To achieve this, we would fine tune the SEO strategy each month and keep you abreast of the progress through comprehensive reporting.
No website can stand without a strong backbone. And that backbone is technical SEO. ~Neil Patel
Do you have a strong technical SEO? Do you need an SEO strategy that is aligned with your business goals? Reach out to us — the #1 SEO company in Toronto, Canada.
